Overview
If you run conferences, workshops, webinars, or training events, Uncanny Codes gives you a simple way to bridge the gap between the in-person (or live) experience and your online platform. Generate codes before the event, distribute them to attendees, and let each person self-enroll in follow-up courses, resources, or communities by redeeming their code after the event.
Why Codes Work for Events
Traditional post-event enrollment relies on attendees remembering to sign up, finding the right URL, and completing a registration process. Codes simplify this to one step: enter the code, get access. This dramatically increases the conversion rate from “attended the event” to “enrolled on the platform.”
Codes also give you something most event tools don’t: individual redemption tracking. You know exactly which attendees redeemed their codes, when they did it, and what access they received — useful data for measuring event ROI and planning follow-ups.
The Workflow
Before the Event
1. Create a code batch for the event
Navigate to Uncanny Codes > Add New Batch and create a batch with enough codes for your expected attendance, plus a small buffer. Name the batch clearly (e.g., “WordCamp 2026 — Post-Event Access”).
Choose the code type based on what you want to happen on redemption:
- LearnDash — directly enroll attendees in a course or group
- Automator — trigger a multi-step workflow (enrollment + email + CRM tag + more)
2. Set an expiration date
Set the batch to expire 30-90 days after the event. This creates urgency for attendees to redeem their codes promptly and prevents stale codes from being used months later.
3. Export and prepare for distribution
Download the codes as CSV from Uncanny Codes > View Codes. How you distribute them depends on your event format:
| Distribution Method | Best For |
|---|---|
| Printed cards | In-person conferences — hand a card to each attendee at check-in or in their swag bag |
| Badge inserts | In-person events — print each code on the attendee’s name badge |
| Virtual events or webinars — send each attendee a unique code in a follow-up email | |
| Chat/slide | Live webinars — display a shared code on screen (use a multi-use code) |
| QR codes | Any format — generate QR codes that link to your redemption page with the code pre-filled |
4. Set up a redemption page
Create a dedicated landing page on your site for event attendees to redeem their codes. Add the [uo_user_redeem_code] shortcode for logged-in users, or a registration form with a code field for new users.
Make the page welcoming and event-specific: include the event name, a brief reminder of what they’re unlocking, and clear instructions for entering the code.
During the Event
Announce the codes and explain what attendees will get by redeeming them. Be specific: “Your access code unlocks the full recording of today’s sessions, plus our bonus resources library.”
If using printed cards, hand them out at check-in or during a specific session. If using a shared code for a live webinar, display it on a slide and give attendees a minute to redeem it in real time.
After the Event
1. Send a follow-up email
For in-person events where codes were distributed on cards, send a follow-up email reminding attendees to redeem. Include the URL to the redemption page and a note about the expiration date.
2. Monitor redemption
Check Uncanny Codes > View Codes regularly to see how many codes have been redeemed. If redemption is low after a week, send another reminder.
3. Automate the post-redemption experience
If you’re using Automator-type codes, the redemption itself can trigger a full follow-up workflow:
- Enroll the user in the post-event course or resource library
- Send a welcome email with links to recordings, slides, and resources
- Tag the contact in your CRM as an event attendee
- Add them to a BuddyBoss community group for event alumni
- Post a notification to your team’s Slack channel
See Codes + Automator: Advanced Workflows for detailed recipe examples.
QR Code Integration
QR codes can make redemption frictionless at in-person events. While Uncanny Codes doesn’t generate QR codes directly, you can create them easily:
- Set up your redemption page at a URL like
yoursite.com/event-access - If using a shared multi-use code, append it to the URL as a parameter (requires a small custom code snippet to auto-fill the form)
- Generate a QR code pointing to that URL using any free QR code generator
- Print the QR code on badges, cards, or event signage
Attendees scan the QR code with their phone, land on the redemption page, and enter (or have pre-filled) their code. This reduces friction to almost zero.
Measuring Event ROI
Code redemption data gives you concrete metrics for event ROI:
| Metric | What It Tells You |
|---|---|
| Redemption rate (redeemed / distributed) | What percentage of attendees engaged with your post-event content |
| Time to redemption | How quickly attendees acted — same day vs. days later |
| Course completion rate (via LearnDash) | How many attendees who redeemed actually completed the follow-up content |
| Per-event comparison | Compare redemption rates across events to identify which formats and audiences are most engaged |
Export the CSV from View Codes and combine it with your event attendance records for a complete picture.
Related Articles
- Getting Started with Uncanny Codes — Overview of all Codes workflows
- Generating or Adding New Codes — Batch creation and configuration
- Standalone Code Redemption — Redemption form shortcode
- Codes + Automator: Advanced Workflows — Post-event automation recipes
- Viewing and Editing Codes — Tracking and exporting redemption data