Directory Experiments and Social Content Creation

Toronto Track DaysWe covered the launch of in a previous post and just completed some updates for April. Since stabilizing the platform, we decided to test it with a completely different market—regional track events. The new website,, has already seen huge interest from the local racing community (250+ organic likes on Facebook within 6 weeks of launch!) and has become the most complete source of track event information for the Toronto area. So far, we’re very pleased with the results and its positioning for the upcoming track season.

Toronto Track Days also gave us an interesting opportunity to test some new technical ideas that we can apply back to future elearning projects. (We’ve had a number of complex platform requests recently, so it helps to know how far we can push our sites with available tools.) The event calendar we used for wasn’t robust enough for the large number of events we required, nor the complexity filtering and sorting that users would need, so we developed a Gravity Forms solution. Now users and businesses can enter events, see them immediately and make changes as needed; all without our intervention. With so many early users it’s been a great experiment in user-generated content and organizing contributions so they add value to visitors.  We can apply many of the lessons to elearning and social sharing, like how to better engage users and encourage active participation.

If you have any questions about technical considerations or other lessons learned from our Toronto Track Days experiment, post in the comments and we’ll be happy to provide feedback!

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