Search Engine Optimization (SEO) can be done on-page or off-page. On-page SEO refers to measures that can be taken directly within your website in order to improve its search rankings. Off-page SEO refers to creating content on third-party websites that send direct and indirect traffic back to your site.
Here are some best practices for on-page optimization, some of which will take you to offsite resources:
- Optimize page/post slugs by changing your permalink structure.
- Optimize page/post titles with your most important search phrases, including good keywords that are descriptive and relevant.
- Include a Meta description. Meta descriptions are displayed within the search results and give readers a couple of lines of information about what the text is about. If you are not familiar with meta descriptions, you may also want to check out this article on how to create the right meta description.
- Place most important information first because Google pays more attention to what’s at the top of a page or article.
- Use subheadings and bullet points to break down your content into easily digestible bits.
- Include images with search-friendly alt text and choose images that are relevant to your brand or message.